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SerenataFlowers.com has recently become a licensee of the Fairtrade Foundation, to bring a brand-new range of Fairtrade flowers to our customers. Fairtrade flowers promote sustainability and fair working conditions in the certified farms where these eco friendly flowers come from. The cut flowers industry is becoming very important, especially for developed countries like Kenya, where it provides income for up to two million people. The organic flower industry has a long reputation for employing a low paid work force in poor working conditions, with the aim of bringing down the price of stems to as low as possible. Workers put in long hours, stay in overcrowded housing and have limited options to protect their interests. Even though the conditions have improved in the last years, there are still a lot of challenges to tackle. By buying Fairtrade flowers you are contributing towards ensuring better working conditions on certified farms, ensuring that the employees receive fair pay and that their rights including their health are protected. The benefits don't just extend to the social benefits the Fairtrade Premium brings but aim also to strengthen the voice and choices of the workers. Fairtrade Foundation currently works with 53 certified farms in 10 countries.
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