has triumphed over big name rivals such as Interflora and Marks and Spencer to win a coveted award for value and quality.

Which? Magazine, one of the sternest judges in the business, has awarded them first place for the beauty of their Mother’s Day flowers.

Which? Editor Ceri Thomas said Serenata’s Pink Purity “ was one of the most stylish looking of all of the bouquets, thanks to its well balanced mix of flowers and foliage.”

The bouquet also scored high marks for quality, condition of flowers, longevity, price and free delivery.

Which? judges awarded a total of 80 marks, putting the company far ahead of Interflora ( 48), Marks and Spencer ( 55) and Teleflorist ( 58 marks). Only John Lewis equaled the score.

The Which? findings explains why has become one of the fastest growing internet floral companies in the UK. CEO Peter Ahl: “ We believe that many of our rivals are taking their customers for granted and have become complacent over quality and price.

Flowers say as much about the person giving them as it does about the receiver, and so we always provide only top quality blooms with the best combinations of colour and textures – at prices everyone can afford.

We’re giving our bigger rivals a real run for their money – and the Which? award shows that we’re winning the battle.

For more information, please contact our Press Office at

Lily Calyx

Lily Calyx is a flower expert at, a gardening enthusiast and creative mind behind this blog. Join me on floral adventures at Pollen Nation.

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