About us

SerenataFlowers.com has been delivering smiles around the UK since 2003. We've been on quite the journey - working our way up from two small local flower shops in central London, to becoming the biggest independent online florists in the UK.

While we are still beaming with pride, we didn't forget about our humble beginnings. We still love to smell the flowers and spread the smiles.

At SerenataFlowers.com we deliver qualty flowers at affordable prices. That is the reason we source nearly 70% of our flowers directly from flower auctions in Europe, bringing our customers only the freshest blooms which still got dew on them. Instead of contracting local florists to fulfill our orders, we take care of everything ourselves, ensuring every single stem is handled with care, attention and love it deserves. Our flowers are dispatched from our flower emporium and delivered through a network of couriers, ensuring your flowers travel faster than the speed of sound.

In 2016, we partnered with FairTrade.org, bringing you a new more ethical options to send flowers to your loved ones. This is part of our ongoing quest for a more sustainable and ethically run business, as detailed in our CSR page.

This year we are extending our services and perks to make sure our customers can enjoy the five star service they deserve. Letterbox flowers, VIP service and flower subscription service are just a small part of our quest to offer our customers the best possible experience.

Lucky 7 - week's worth of reasons why there's no risk in choosing SerenataFlowers.com

1. Much more than 15 minutes of fame

Our flowers are the equivalent of A-list celebrities: gorgeous, desirable and boasting a longer shelf life than their contemporaries. Sourced from the finest suppliers around the country, they're groomed with fastidious care, fashioned to perfection and elegantly transported to their destination in the shortest possible time. And SerenataFlowers.com have got staying power, too: the impact they create when they arrive means that you won't be quickly forgotten.

2. Freshness that puts daisies to shame

Instead of lounging about for days in the back of the floral-equivalent of a cross-channel tour bus that crawls to all the florist shops across the UK, Serenata's supermodels travel in style and in double-quick time. Air-con and foot spas (well, stem baths, to be truthful) are par for the course as our flowers are swanned direct from the Dutch auctions to our very own flower emporium.

3. More for love than for money (which means more for your money)

Relays schmelays, we say. When you order from Serenata Flowers, you order from a single, independent flower-loving company (the biggest one in the UK, in fact). We fight the good fight, and we do it alone. That means we're never passing on orders to other florists, taking a cut here, giving a cut there and appeasing any middlemen in between. For that reason, you only ever pay the true cost for a creative arrangement of exquisite blooms.

4. Not just perfect, but picture perfect

Every Serenata Flowers bouquet is lovingly crafted in-house by our team of inspired floral artists. It means we're able to monitor quality very closely and can promise that your purchase will never include a wilted blossom or tired stem. If we ever can't deliver exactly what you've ordered, we'll send you an email to let you know we'll be making a substitution. And you needn't fret about our florists' discretion... they would never dream of substituting anything of lesser value or of dodgy aesthetic appeal. Never.

5. Shiny, happy flower ambassadors

Our friendly, flower-loving customer service team like nothing more than shiny, happy customers. That's why they go out of their way to make ordering flowers as fun as receiving them. And we're happy to say it's not just us who think they're the bees' knees - they've got a shiny award from the DTI to prove it.

6. On time, every time

While there's a time and place for whimsy, we certainly don't think it's anywhere in between you placing an order on our website and your flower-loving friend being festooned with beautiful petals. That's why we only use the most reliable delivery service to chauffeur your flowers to their final destination. In short, your flowers arrive when you expect them, not when it suits someone else.

7. Our guarantee

Our auction house talent scouts are masters at spotting the hottest flowers on the floral catwalks. Every now and again, though, a charlatan gets through - a flower that looked far more than alright on the night, but who just can't go the distance. If any of these blooms end up in your bouquet, we promise to make up for our sins by offering you a full refund or replacement if you send us an image of the bouquet


About Pollen Nation

Pollen Nation is our blog and your go to destination for all things floral. Written by our very own floral expert, Lily Calyx, our blog features plenty of practical advice on how to take care of your green friends, recommendations and tips for different floral occasions like birthdays, anniversaries or Valentine's Day, tips for card messages and plenty more. If you're not sure what you get your mum for Mother's Day or what flowers are appropriate for engagement, head to Pollen Nation to find your answers.

About Lily Calyx

Lily Calyx is our own in-house floral expert, florist and editor in chief for Pollen Nation. She has been with us from the very start and has seen quite the evolution. Lily loves to talk about flowers, floral design and sharing insights from the florist industry. Take a look at her latest articles on our blog.

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