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"Every flower is a soul blossoming in nature." Gerard De Nerval
At SerenataFlowers.com, we have been delivering flowers and smiles around the UK since 2003. Now that we've blown 16 candles on our birthday cake, we like to look back at our humble beginnings as two small flower shops in central London and think how far we've come. We are one of the biggest independent online florists in the UK, but most importantly, one of the most loved ones.
Our superior quality flowers are treated as A-list celebrities and every single petal is handled with care and love it deserves. Chauffeured safely around the country, our blooms will reach you anywhere between London and Glasgow, even in the smallest sleepy villages in the UK.
We are not sending just flowers. We like to think of flowers as happiness in a vase. No matter what the message will be, you can trust that our blooms will express all without uttering a word.
But don't take our word for it. Read reviews of over a million of satisfied customers and join our growing floral family today.
We couldn't be happier to have you on board.
Our flowers are the equivalent of A-list celebrities: gorgeous, desirable and boasting a longer shelf life than their contemporaries. Sourced from the finest suppliers around the country, they're groomed with fastidious care, fashioned to perfection and elegantly transported to their destination in the shortest possible time. And SerenataFlowers.com have got staying power, too: the impact they create when they arrive means that you won't be quickly forgotten.
Instead of lounging about for days in the back of the floral-equivalent of a cross-channel tour bus that crawls to all the florist shops across the UK, Serenata's supermodels travel in style and in double-quick time. Air-con and foot spas (well, stem baths, to be truthful) are par for the course as our flowers are swanned direct from the Dutch auctions to our very own flower emporium.
Relays schmelays, we say. When you order from SerenataFlowers.com, you order from a single, independent flower-loving company (the biggest one in the UK, in fact). We fight the good fight, and we do it alone. That means we're never passing on orders to other florists, taking a cut here, giving a cut there and appeasing any middlemen in between. For that reason, you only ever pay the true cost for a creative arrangement of exquisite blooms.
Each bouquet is lovingly crafted in-house by our team of inspired floral artists. It means we're able to monitor quality very closely and can promise that your purchase will never include a wilted blossom or tired stem. If we ever can't deliver exactly what you've ordered, we'll send you an email to let you know we'll be making a substitution. And you needn't fret about our florists' discretion... they would never dream of substituting anything of lesser value or of dodgy aesthetic appeal. Never.
Our friendly, flower-loving customer service team like nothing more than shiny, happy customers. That's why they go out of their way to make ordering flowers as fun as receiving them. And we're happy to say it's not just us who think they're the bees' knees - they've got a shiny award from the DTI to prove it.
While there's a time and place for whimsy, we certainly don't think it's anywhere in between you placing an order on our website and your flower-loving friend being festooned with beautiful petals. That's why we only use the most reliable delivery service to chauffeur your flowers to their final destination. In short, your flowers arrive when you expect them, not when it suits someone else.
Our auction house talent scouts are masters at spotting the hottest flowers on the floral catwalks. Every now and again, though, a charlatan gets through - a flower that looked far more than alright on the night, but who just can't go the distance. If any of these blooms end up in your bouquet, we promise to make up for our sins by offering you a full refund or replacement if you send us an image of the bouquet
Even the pretty roses and lilies like to gossip a little. That's exactly what happens on our blog, Pollen Nation. As your go to destination for all things floral, these pages are filled to brim with plenty of advice on how to take care of your green friends, recommendations and tips for different floral occasions like birthdays, anniversaries or Valentine's Day, tips for card messages and plenty more. If you're not sure what you get your mum for Mother's Day or what flowers are appropriate for engagement, head to our flower blog to find your answers.
Lily Calyx is our own in-house floral expert, florist and editor in chief for Pollen Nation. She has been with us from the very start and has seen quite the evolution. Lily loves to talk about flowers, floral design and sharing insights from the florist industry. She is a keen gardener and likes to talk to her orchids in the privacy of her own home.