About us

"Every flower is a soul blossoming in nature."
- Gerard De Nerval

At Serenata Flowers, we have been delivering flowers and smiles around the UK since 2003. Now that we've blown 16 candles on our birthday cake, we like to look back at our humble beginnings as two small flower shops in central London and think how far we've come. We are one of the biggest independent online florists in the UK, but most importantly, one of the most loved ones.

Our superior quality flowers are treated as A-list celebrities and every single petal is handled with care and love it deserves. Chauffeured safely around the country, our blooms will reach you anywhere between London and Glasgow, even in the smallest sleepy villages in the UK.

We are not sending just flowers. We like to think of flowers as happiness in a vase. No matter what the message will be, you can trust that our blooms will express all without uttering a word.

But don't take our word for it. Read reviews of over a million of satisfied customers and join our growing floral family today.

We couldn't be happier to have you on board.

Our Promise

Flowers are truly amazing - always beautiful, in infinite varieties, colours, shapes and scents.

Flowers bring joy. They lift our spirit. They say things that words cannot. They help us celebrate. They tell someone how much we love them or how much we miss them. They can even go some way to mend a broken heart.

That's why we, at Serenata Flowers, believe that when you choose to give a gift of flowers, everything should be absolutely perfect - the freshest, hand-picked highest quality, sustainably grown blooms rushed direct from our best growers, gathered into exquisite bouquets individually created by our expert florists , each exactly as you pictured, beautifully presented, always delivered on time.

much more than 15 minutes of fame

1. Much more
than 15 minutes of fame

Our flowers are the equivalent of A-list celebrities: gorgeous, desirable and boasting a longer shelf life than their contemporaries. Sourced from the finest suppliers around the country, they're groomed with fastidious care, fashioned to perfection and elegantly transported to their destination in the shortest possible time. And Serenata Flowers have got staying power, too: the impact they create when they arrive means that you won't be quickly forgotten.

2. Freshness
that puts daisies to shame

Instead of lounging about for days in the back of the floral-equivalent of a cross-channel tour bus that crawls to all the florist shops across the UK, Serenata's supermodels travel in style and in double-quick time. Air-con and foot spas (well, stem baths, to be truthful) are par for the course as our flowers are swanned direct from the Dutch auctions to our very own flower emporium.

much more love

3. More for love
than for money (which means more for your money)

Relays schmelays, we say. When you order from Serenata Flowers, you order from a single, independent flower-loving company (the biggest such service in the UK, in fact). We fight the good fight, and we do it alone. That means we're never passing on orders to other florists, taking a cut here, giving a cut there and appeasing any middlemen in between. For that reason, you only ever pay the true cost for a creative arrangement of exquisite blooms.

4. Not just perfect,
but picture perfect

Each bouquet is lovingly crafted in-house by our team of inspired floral artists. It means we're able to monitor quality very closely and can promise that your purchase will never include a wilted blossom or tired stem. If we ever can't deliver exactly what you've ordered, we'll send you an email to let you know we'll be making a substitution. And you needn't fret about our florists' discretion... they would never dream of substituting anything of lesser value or of dodgy aesthetic appeal. Never.

picture perfect
flower ambassadors

5. Shiny,
happy flower ambassadors

Our friendly, flower-loving customer service team like nothing more than shiny, happy customers. That's why they go out of their way to make ordering flowers as fun as receiving them. And we're happy to say it's not just us who think they're the bees' knees - they've got a shiny award from the DTI to prove it.

6. On time,
every time

While there's a time and place for whimsy, we certainly don't think it's anywhere in between you placing an order on our website and your flower-loving friend being festooned with beautiful petals. That's why we only use the most reliable delivery service to chauffeur your flowers to their final destination. In short, your flowers arrive when you expect them, not when it suits someone else.

on time every time
our guarantee

7. Our guarantee

Our auction house talent scouts are masters at spotting the hottest flowers on the floral catwalks. Every now and again, though, a charlatan gets through - a flower that looked far more than alright on the night, but who just can't go the distance. If any of these blooms end up in your bouquet, we promise to make up for our sins by offering you a full refund or replacement if you send us an image of the bouquet

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