Responsibly Sourced Flowers
Beautiful flowers, thoughtfully sourced. We work closely with our trusted partner, MM Flowers, to bring you blooms grown with care for the environment, workers and communities throughout the flower supply chain.
Sustainable Flowers, Thoughtfully Sourced
At Serenata Flowers, we believe beautiful blooms should be a joy to send and receive, while being sourced with care for the world around us. That’s why we work closely with our trusted partner, MM Flowers, who are committed to improving the environmental and social sustainability of their flowers through responsible sourcing, innovation and collaboration. MM Flowers are also members of FSI a multi-stakeholder initiative which aims to address key sustainability issues in international floriculture supply chains, including responsible trade, supply chain transparency, environmental foot-printing and living wage.
From carefully selected grower partners to recognised assurance schemes across Kenya and Colombia, every step helps support more responsible flower sourcing. It means you can send sustainable flowers with confidence, knowing there is care behind every stem.
How Our Flowers Are Sourced with Care
- Responsible Growing Standards: MM Flowers works with grower and supplier partners who uphold high standards across environmental, social and governance practices. Many of their farms across Kenya and Colombia are certified by recognised assurance schemes, including Fairtrade, GLOBALG.A.P., MPS, Kenyan Flower Council and Florverde.
- Water Management: Responsible water use is an important part of sustainable flower sourcing. Many MM Flowers grower partners have water management plans in place, including rainwater harvesting systems that capture runoff from greenhouses and store it in dams. This helps reduce the need for surface water abstraction and supports more careful use of local water sources.
- Energy Management: Many of our flowers are grown in equatorial regions such as Kenya, Colombia and Ecuador, where natural daylight and warm, stable temperatures help flowers thrive without the need for energy-intensive heated greenhouses or supplementary lighting. Where energy is needed, many growers use renewable sources such as solar, hydroelectric and geothermal power.
- Reducing Waste: Organic flower waste on farms is increasingly repurposed through composting and mulch, helping support more circular and resource-efficient production. MM Flowers also operates a zero waste to landfill policy at its own operating sites, diverting waste to composting, recycling or energy recovery.
- Supporting Workers and Communities: Sustainability is about people too. MM Flowers works with growers who support fair work, employee wellbeing and resilient communities, from worker feedback channels to community projects, school meals and initiatives that help support women across the flower supply chain.
Flowers That Feel Good to Send
When you choose sustainable flowers from Serenata Flowers, you’re sending more than a beautiful bouquet. You’re choosing blooms sourced with care for the environment, workers and communities behind them.
Thoughtfully sourced and beautifully arranged, our sustainable flowers make every gesture feel even more meaningful.
Frequently Asked Questions about Sustainable Flowers
Sustainable flowers are blooms that are sourced with care for the environment, workers and communities throughout the flower supply chain. At Serenata Flowers, we work with trusted partner MM Flowers, who are committed to responsible sourcing and improving the environmental and social sustainability of their flowers.
Serenata Flowers works closely with MM Flowers, a trusted partner committed to sourcing flowers in a responsible manner. MM Flowers works with grower and supplier partners who uphold high standards across environmental, social and governance practices.
Our sustainable flowers are sourced through our trusted partner, MM Flowers. They work with grower partners across regions including Kenya and Colombia, where many farms are certified by recognised assurance schemes that focus on social, environmental and growing standards.
Many MM Flowers grower partners are certified by recognised assurance schemes including Fairtrade, GLOBALG.A.P., MPS, Kenyan Flower Council and Florverde. These certifications help support responsible standards across areas such as environmental care, worker wellbeing and flower growing practices.
Sustainable flower sourcing can help reduce environmental impact through responsible water management, renewable energy use, waste reduction and more careful crop management. Many growers use natural growing conditions, rainwater harvesting, composting and renewable energy to support more resource-efficient flower production.
Flowers grown overseas can be sourced responsibly when they are grown in regions where the climate naturally supports floriculture. In countries such as Kenya, Colombia and Ecuador, consistent daylight and warm temperatures can help flowers grow without the need for energy-intensive heated greenhouses or supplementary lighting.
MM Flowers works with grower partners who support fair work, employee wellbeing and responsible recruitment. This includes initiatives such as worker feedback channels, commitments around living wages, nutritious meals on some farms and projects that support women and local communities.
Choosing sustainable flowers means sending a beautiful bouquet while supporting more responsible practices across the flower supply chain. It’s a thoughtful way to brighten someone’s day with blooms that have been sourced with care for people, communities and the planet.